Greater Manchester Police wanted both an internal and external advertising campaign which acted as
a way of reinforcing the sometimes forgotten notion that police officers were not only law enforcing but also human beings with normal every day lives.

The name 'Citizen Focus' was devised and a strong graphic identity was designed. Furthermore a series of split page posters was created with the top half of the image showing officers in everyday work related situations, juxtaposed with the bottom half showing them in more general life style environments.

Created at 999 Design

Copyright Dave Sedgwick © 2011