For two years running I created the design and marketing material for Liverpool and Manchester's Design Initiative, who were promoting a series of exhibitions by artists and designers/makers at 100% Design and Designersblock in London.

The initial design took obvious reference from the iconic I LOVE NY identity created by Milton Glaser and was simply changed to suggest a love for the North West. The bold and confident graphic style, intriguing print material and innovative folding and binding devices enabled the show to be a huge success for all of the exhibitors.

Copyright Dave Sedgwick © 2011