Love Saves the Day was one of Manchester's iconic and original delicatessens. For a number of years it held a place in the heart of everyone who shopped and sipped coffee there! LStD also sold its own brand of coffee and wanted the packaging to reflect the brands quirky, young and authentic ethos and appearance.

I designed a set of coffee labels taking distinct reference from Roy Lichtenstein's iconic comic
style artwork. The labels featured cheeky phrases relating to each of the different coffee types. Perfectly appealing to the deli's target market. Sales of the new coffee went through the roof and the new packaging became an instant success.

Created at 999 Design

Copyright Dave Sedgwick © 2011