Onitsuka Tiger is an iconic Japanese trainer brand which has grown in immense popularity over the past five years. Featured is a series of creative and innovative lookbooks, designed in order to give a flavour of the new season's product launch.

Bright neon lighting and kaleidoscope patterns
all feature heavily within the design in order to highlight the brand's distinctive and colourful approach to its trainers as well as alluding to the heritage and Japanese location of the companies historical background.

Created at 999 Design

Copyright Dave Sedgwick © 2011